Studs X DTF
ASSIGNMENT
We partnered with the iconic Din Tai Fung to launch a limited-edition Dumpling Collection. The challenge was to capture the poppy, high-energy atmosphere of Din Tai Fung while translating it authentically into the Studs visual world.
I wanted the art direction to feel like the experience of eating at DTF — POPPY, playful, communal, and a little indulgent — but through a distinctly Studs lens.
ROLE: Creative director / ART DIRECTOR
TEAM:
LOGAN SIMONS: INGMAR CHEN
DIGI TECH : PAUL LEE
Lane Rawlings: Social Media manager