Studs X DTF

ASSIGNMENT
We partnered with the iconic Din Tai Fung to launch a limited-edition Dumpling Collection. The challenge was to capture the poppy, high-energy atmosphere of Din Tai Fung while translating it authentically into the Studs visual world.

I wanted the art direction to feel like the experience of eating at DTF — POPPY, playful, communal, and a little indulgent — but through a distinctly Studs lens.

ROLE: Creative director / ART DIRECTOR

TEAM:

LOGAN SIMONS: INGMAR CHEN
DIGI TECH : PAUL LEE
Lane Rawlings: Social Media manager